Lucky Number

Lucky Number is the cream of the crop: Irish cream over a carefully chosen blend of pipe and cigar tobaccos, with a splash of espresso to pull it all together. It sits right on the line between dessert and tobacco. Sweet and light, but never sugary.

This is the tobacco we hand to people who think they don't like tobacco. The Irish cream softens the pipe and cigar notes, the espresso keeps it from going flat, and the whole thing stays balanced enough for all day.

The 63/37 VG/PG ratio was chosen to work in most coil types: smooth and cloudy without giving up flavor or wicking.

Irish cream

Pipe and cigar tobacco blend

A splash of espresso

Lucky Number comes in 0mg, 3mg, 6mg, 12mg and 18mg.

0mg – 6mg: nicotine-free or light. The usual range for sub-ohm tanks and direct-lung devices, where the vapor volume is higher.

12mg – 18mg: for mouth-to-lung tanks and anyone who wants a firmer hit.

Not sure where to start? Our store staff can match a strength to the device you're using.

Freebase nicotine is the classic e-liquid formulation: smoother at low strengths and with more throat hit as the strength climbs. If you're using a small pod system and want a stronger, smoother hit than 18mg freebase gives you, look at our nicotine salt line instead.

Store bottles upright and out of direct sunlight.

Nicotine is an addictive chemical. Keep out of reach of children and pets.