Purple Rain

Purple Rain opens floral and gives way almost immediately to plum and grape. It's unlike anything else in the lineup: dark fruit under a perfumed top note, with no candy grape anywhere in it.

Floral flavors are rare in e-liquid because they're hard to do without tasting like soap. Purple Rain uses the floral as an opening rather than the main event, and the plum and grape underneath give it weight. It's the bottle for someone who has tried every fruit and wants something new.

The 60/40 VG/PG blend leans slightly toward vapor, so it's a good match for sub-ohm tanks and pods alike.

Floral opening

Dark plum

Grape finish

Every 60ml bottle comes in six freebase nicotine strengths: 0mg, 2.5mg, 5mg, 10mg, 15mg and 20mg.

0mg – 5mg: nicotine-free or light. The usual pick for sub-ohm tanks and direct-lung devices, where the vapor volume is higher.

10mg: the middle of the range for pod systems and mouth-to-lung tanks.

15mg – 20mg: the strongest freebase options, for tighter mouth-to-lung draws and anyone coming straight from cigarettes.

Not sure where to start? Our store staff can match a strength to the device you're using.

Freebase nicotine is the classic e-liquid formulation: smoother at low strengths and with more throat hit as the strength climbs. If you're using a small pod system and want a stronger, smoother hit than 20mg freebase gives you, look at our nicotine salt line instead.

Store bottles upright and out of direct sunlight.

Nicotine is an addictive chemical. Keep out of reach of children and pets.